Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON PGR Media here said it has added Celebrity and Azamara Cruises to its roster for media chores.
The independent agency picks up the business from Havas’ MPG in Boston, which had worked on the account for several years.
Wayne Wielgus, svp, marketing at the client, lauded PGR’s “strategic thinking” and noted its record with “upscale brands” as motivating the move.
Celebrity moved its creative duties in early 2007 to Omnicom’s Element 79 in Chicago from Havas-owned Arnold in Boston.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in