P&G/Coke Facing Major Questions

The Procter & Gamble/Coca-Cola joint venture is a bold attempt at leveraging the strengths of two packaged-good giants, but whether the $4 billion combination will yield material difference in the market is a big open question.

The venture is counting on much of its future growth from taking brands like Pringles and Sunny Delight to new markets while unveiling innovative juice drinks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in