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By Glen Fest
DALLAS–PGC Advertising has corralled a loose moose, along with a sought after spot on the Gambrinus Co. roster, by acquiring the estimated $2 million domestic account of Moosehead Beer.
Moosehead, a Canadian import that industry observers feel has been undermarketed in recent years, has turned up at the Dallas agency after distribution and marketing rights were handed over this month to San Antonio-based Gambrinus from Guinness Import Corp. in Stamford, Conn. The ad account previously was with Weiss, Whitten, Stagliano in New York.
PGC was awarded the account without a review, thanks in part to earlier contacts with Gambrinus marketing director Ron Christesson.
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