PGA Gets Animated Behind Industry Jobs

NEW YORK The PGA of America this week launches a print and TV campaign touting the more than half-million jobs available in the golf industry in the areas of accounting, marketing, merchandising, management and food and beverage.

The effort, via R.J. Gibson in Jupiter, Fla., incorporates a new animated golfer icon into the $400,000 pitch for the PGA Employment Center.

Three 30-second TV executions will air on The Golf Channel and Turner Networks. Three print ads run in PGA Magazine, Golfweek, Golf Business, African American Golfer’s Digest, BoardRoom and Club Director.

—Brandweek staff report