P&G Taps Omnicom for Osteo Drug

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CHICAGO Procter & Gamble has enlisted a cadre of Omnicom Group shops to handle global advertising on the company’s osteoporosis medication Actonel, the client confirmed.

DDB in New York will handle consumer marketing efforts for the drug, while Ciel et Terra, a Paris-based unit of DDB, and Corbett, a medical specialist in Chicago, will be responsible for professional communications.

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