Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Critical Mass has landed interactive duties for Procter & Gamble’s Pampers brand following a review, a representative for the packaged-goods company said today.
The interactive agency, 50 percent owned by Omnicom Group, will handle U.S. Web site and other online initiatives for Pampers. P&G put $263,200 behind online measured media for the diaper brand last year and $341,600 for the first six months of this year, according to TNS Media Intelligence/CMR.
The decision comes after the Cincinnati-based client considered a handful of undisclosed roster and non-roster P&G shops.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in