Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A week after its COO asserted that Procter & Gamble would continue to maintain its marketing spend, the nation’s top advertiser is quietly pulling back on its second-quarter upfront options, a move TV sales bosses are characterizing as “comprehensive.”
According to one top-tier cable network executive, P&G has begun “canceling all second-quarter options, across the board,” a development that appears to contradict what A.G. Lafley told investors on Jan. 30, when he said the CPG giant would “absolutely not” cut into its ad spend.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in