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LOS ANGELES Procter & Gamble has named three shops to handle what a client representative described as in-store retail and direct-to-consumer marketing projects.
Publicis Group’s Frankel will handle in-store activities for P&G’s respiratory brands, and the holding company’s Fayetteville, Ark.-based Saatchi & Saatchi X unit will handle similar chores for Prilosec. Omnicom Group’s Integer Group in Golden, Colo., picks up duties for P&G’s hair color products.
One source estimated the total fee for the business in the tens of millions of dollars, possibly as much as $60 million [Adweek, June 7].
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