P&G Picks Trio for Promotions Projects

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES Procter & Gamble has named three shops to handle what a client representative described as in-store retail and direct-to-consumer marketing projects.

Publicis Group’s Frankel will handle in-store activities for P&G’s respiratory brands, and the holding company’s Fayetteville, Ark.-based Saatchi & Saatchi X unit will handle similar chores for Prilosec.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in