P&G Hit Spurs Reinvention For Tatham

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Since assuming power, Euro RSCG Tatham’s ruling troika has made clear the need to reinvent the agency, long known as a stolid packaged goods shop.
That strategy, which has led to a more diversified client base, became not only sensible but necessary and inevitable with Procter & Gamble’s decision to pull the five brands handled by the Euro RSCG network–a move the Chicago agency estimates will cost it about $75 million in projected 1999 billings.

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