Adapting to Crisis

Can't Cancel Pride: P&G and iHeartRadio to Hold Joint Event for Covid-19 Relief

Virtual celebration benefits LGBTQ organizations impacted by the pandemic

Graphic for Cant Cancel Pride event
The one-hour special will stream on June 25.iHeartMedia
ian.zelaya
By Ian Zelaya

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As brands continue pivoting 2020 Pride events to online gatherings and Black Lives Matter protests, iHeartRadio and Procter & Gamble have partnered to host a virtual event designed to raise visibility for the LGBTQ community and funds for organizations impacted by Covid-19.

The brands will host Can’t Cancel Pride: A Covid-19 Relief Benefit for the LGBTQ+ Community on June 25. The one-hour event will stream at 9 p.m. live for each U.S. coast on iHeartRadio’s app, Facebook and Instagram pages, PrideRadio.com

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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