P&G Adds Hispanic Agency

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After a two-month re-view of undisclosed agencies, Procter & Gamble hired Dieste & Partners here to handle multi-brand promotional initiatives aimed at U.S. Hispanic consumers in 1999.
There was no incumbent for the business, according to P&G representative Gretchen Briscoe, and Dieste’s appointment does not affect brand advertising or single-product promotions at the company’s five Hispanic roster shops. It was not clear at press time if those agencies were considered.
D&P executives Tony Dieste and Warren Harmel referred calls on the new assignments to the client.
Spending plans have not been finalized, sources said.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in