A Pfizer’s $50 Mil

A Pfizer’s $50 Mil. Zoloft Review Down to 8
NEW YORK–Eight agencies remain in the hunt to handle ad duties for Pfizer’s Zoloft, including New York shops Deutsch, D’Arcy Masius Benton & Bowles and Merkley Newman Harty, sources said. Billings are estimated at $50 million. Pfizer executives will visit the shops over the next two weeks before paring the list to four finalists.
A Carmichael/Lynch Leaves Schwab Review
BOSTON–Carmichael/Lynch, Minneapolis, withdrew from Charles Schwab & Co.’s reviews for two creative assignments budgeted at $75 million combined, sources said. The San Francisco client, seeking a shop to develop
mutual fund ads and a campaign targeting women, is considering Crispin Porter & Bogusky, Miami; The Martin Agency, Richmond, Va.; and TBWA/Chiat/Day, Playa del Rey, Calif., and San Francisco. Schwab’s lead agency, BBDO, New York, may also be pitching. The client may select one shop for each task or award both to a single contender. Consultant Pile and Co., Boston, declined comment.
A McKinney Wins $50 Mil. Branding Job for Parent Co.
ATLANTA–Recently merged global Internet-services company Whittman-Hart & USWeb/CKS, Chicago, chose McKinney & Silver and VSA Partners to handle advertising and branding, respectively. The Raleigh, N.C.-based McKinney is the advertising arm of the client. Chicago’s VSA Partners is privately held. Sources said billings for the combined account would be between $50-60 million. The client will announce its new name March 23.
A Spivak Fills Interim Amid Tatham Turmoil
CHICAGO–A struggle over the direction of Euro RSCG Tatham led to chairman and chief creative officer Bob Welke’s departure last week, sources said. Helayne Spivak, who left J. Walter Thompson as worldwide creative
director in 1997, is taking over as acting chief creative at the Chicago shop. Neither Welke nor Tatham president and CEO Gary Epstein were available for comment. Welke joined Tatham in August 1996 from Leo Burnett, where he had been chief creative officer of Leo Burnett USA, in charge of the agency’s domestic creative product.
A BBDO Adds Seid, Sebok as Managing Directors
NEW YORK–BBDO, New York, added two managing directors. Lynne Seid joined the agency from Wolf Group, New York, where she was most recently chief marketing officer. She will be responsible for BBDO’s recently acquired $100 million Netpliance account and other technology-related businesses. Tom Sebok, previously multinational client director at the former Ammirati Puris Lintas, New York, will oversee BBDO’s Frito-Lay business and other clients in its U.S. food operation.
A Doner Lands $20 Mil. RealAge.com Account
LOS ANGELES–RealAge.com, San Diego, tapped Doner to handle its $20 million advertising campaign. The Southfield, Mich., shop bested undisclosed agencies to win the assignment. The campaign will be launched this spring. The account will be serviced out of Doner’s Newport Beach, Calif., office. RealAge provides personal-health assessments over the Internet.