Pfizer Seeks Ideas From Shops

Pfizer is soliciting ideas from agencies on below-the-line projects for Viagra and Detrol, the client has confirmed. Bartle Bogle Hegarty in New York, which handles such efforts for Pfizer’s Relpax and Zyrtec, was contacted, as were DiMassimo Brand Advertising and Fusion 5, both in New York, sources said. Agency execs could not be reached or referred calls to the client. A Pfizer rep confirmed the search but declined comment on shops involved in the process.