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Back in April 2020, as Covid-19 cases shot up to 25.5 million and Americans were sheltering at home, Pfizer debuted an ad campaign under the tagline “Science Will Win.”
A few of the company’s more cautious heads had suggested that a pandemic might not be the best time to do some advertising. But Pfizer—scrambling to come up with a vaccine while contending with a president who, that same month, advised injecting bleach as a viable treatment regimen—went ahead anyway.
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