Peyton Manning, David Beckham Rekindle the Soccer vs Football Debate for Frito-Lay's World Cup Ads

Michael Bay injects some American verbiage into the snack brand's coveted sponsorship

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Michael Bay took one look at the upcoming World Cup and decided it needed something:

More America.

We’re still four years away from the United States, Mexico and Canada hosting the World Cup in 2026, but Frito-Lay brought in the bombastic film director to help translate the world’s game into American. As the event’s “first-ever salty-snack brand sponsor,” Frito-Lay allowed Bay to be similarly salty about much of the rest of the globe’s insistence on calling it football instead of soccer.

Because he’s seemingly contractually bound to appear in every other spot that airs within the United States, Peyton Manning appears in this one just to heckle former English captain David Beckham about both the sport and language his homeland invented.



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