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Petsmart has looked beyond the West for a new agency to handle its creative account, choosing Doner in Southfield, Mich., to replace longtime incumbent Publicis in Seattle.
Doner’s retail background, which includes 12 years as the agency for Iams/ Eukanuba pet foods, figured prominently in the decision, said Marcia Meyer, svp of marketing at the Phoenix-based retailer. “We really felt they understood our customers the best and our customers’ commitment to their pets,” Meyer said.
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