Petsmart May Review

Pet Supply Chain Talks Informally to Shops
LOS ANGELES–With a new management team in place, Petsmart may restart an agency review later this year.
David Mills, vice president of advertising and sales for the Phoenix-based pet supply retail chain, said he has had informal “conversations” with agency executives in recent months but that no review is currently under way.
“I’m not saying there won’t be a review,” he said, adding that a decision on a search will likely be made in the next 30-60 days.
Dennis Miller, president of Petsmart’s longtime agency, Publicis (formerly EvansGroup) in Seattle, said he has no reason to believe the account may be going into review again.
Petsmart began a review of its estimated $20 million account last summer, but cancelled it just weeks later when its president resigned [Adweek, June 30, 1997].