Products for Pups Continue Their Pivot to Premium

Mars recently debuted Karma, a line of plant-forward dog food

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It’s a good time to be a dog or cat. Maybe even the best time.

As pet owners pour more money into goods and services that enhance their well-being, they’re doing the same for their furry family members. This shift in the market has led to premium items such as sweet potato fry chews. It’s also why Petco is attempting to rebrand as a health and wellness company.

Dogs and cats aren’t the only beneficiaries of the trend, of course.

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