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After BBDO’s Resignation, Bates, Ogilvy and DDB Contend
NEW YORK–Three agencies are vying for PetPlace.com, a $25 million account that BBDO won earlier this year, only to resign it weeks later.
The New York offices of Bates, Ogilvy & Mather and DDB are scheduled to pitch the business this Thursday. A decision is expected shortly afterward, said sources. Both creative and media duties are in play.
BBDO, here, resigned the account last month [Adweek, March 13], citing a potential conflict with existing global client M&M/Mars, sources said.
The agency landed the dot.com
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