Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Beer importer Gambrinus, which has announced an agreement to acquire Pete’s Brewing Co. for $68 million, plans to end the relationship between the microbrewer and its agency of record, Black Rocket, said sources. It is unclear what the new owner will do with the estimated $5 million account.
Gambrinus plans to move the Pete’s operation from Palo Alto, Calif., to its headquarters in San Antonio, Texas, once the acquisition is finalized later this year, said sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in