Peterson Milla Hooks Wants to Put the Joy Back in the Retail Experience

Founder Dave Peterson fears transactions of today can be a little cold

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target’s iconic bull’s-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl’s and Estee Lauder among its clients, recently creating a humor-filled campaign to promote the beauty brand’s partnership with Google Home.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.