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NEW YORK Peterson Milla Hooks won best in show at the 63rd annual Obie Awards on Tuesday for its “Wants/Needs” billboard campaign for Target.
The Minneapolis shop’s billboards show two images of items Target sells to create a whimsical pastiche of “wanted” vs. “needed” objects.
Fourteen Obies were presented at the awards ceremony, held in Chicago during the Outdoor Advertising Association of America’s national convention and trade show.
Crispin Porter + Bogusky in Miami won the most awards, four, all for BMW Mini Cooper billboards.
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