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DENTON, TEXAS – Three Dallas area finalists hope to be the agency that keeps on truckin’ with the $2-3-million account for Peterbilt Motors Co., which manufactures the nation’s Cadillac of tractor trucks, sources said last week. Those sources said McKone & Co., Irving, Texas, and Dallas shops Joiner Rowland Serio Koeppel and Larkin, Meeder & Schweidel made Peterbilt’s recent cut.
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