Peter McHugh On the Spot

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The partner and ecd at 180 in Amsterdam says he studied advertising because it was the only thing at Arizona State’s business school he was any good at. The move from Minneapolis (where he worked on accounts such as Holiday Inn and Nordstrom at Fallon) to Amsterdam, where porn shops flank McDonald’s franchises, was quite a change, but McHugh, 47, says he’s not leaving anytime soon.

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