Peter Bart Remembers When the Variety-Ads Shoe Was on the Other Foot

Being There, done that

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There’s an interesting aside at the top of Deadline’s latest “Bart & Fleming” column.

Bart bemoans the current trend of advertisers running for cover from a Megyn Kelly interview, a Public Theater production of Shakespeare’s Julius Caesar and even, up to a point, those waning-days episodes of Bill O’Reilly’s Fox News program. He then recalls a salient flashpoint from his own career:

BART: “… As President of Lorimar some years ago, I petulantly cancelled a series of ads in Variety because I was pissed off by a story.

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