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Terry Tate made a big impact when the fictional “Office Linebacker” terrorized unsuspecting office workers in the now famous Reebok Super Bowl ad. Now, an homage to Tate is running for Super Bowl 56, in a spot from condiment company Hellmann’s featuring former NFL linebacker-now-coach Jerod Mayo.
The brand teamed up with a dedicated WPP team, including lead creative agency Wunderman Thompson along with BCW, Mindshare and Uniworld Group, to create a commercial focused on reducing food waste at home.
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