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When the nation was forced into lockdown in March, the pet industry continued to serve its communities. As loneliness sparked new companionships and adoption rates rose, retailers like Petco were challenged to safely engage with new customers—both in-store and virtually.
From the beginning of the pandemic to the dog days of summer, Petco has been focused on finding creative ways to replicate the sense of community that is typically fostered at in-person events. At Adweek’s eCommerce, CPG and Retail Performance Marketing Live Virtual Summit, director of marketing Marco López told Inside The Brand director Heide Palermo about the retailer’s rapid digitalization of services.
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