Petco Takes Aim at Supermarkets

Nudging pet owners away from the supermarket and into Petco specialty stores is the focus of a new campaign from The Phelps Group.

Two 15-second TV spots launching Oct. 31 feature the over-the-top antics of people who treat their pets as members of the family. In one spot, a couple takes a bubble bath with a dog named Pebbles. As the dog gets a shampoo and the woman pampers him with baby talk, a voiceover says: “People who love their pets this much don’t shop in a supermarket.”