Petco Takes Aim at Supermarkets

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Nudging pet owners away from the supermarket and into Petco specialty stores is the focus of a new campaign from The Phelps Group.

Two 15-second TV spots launching Oct. 31 feature the over-the-top antics of people who treat their pets as members of the family. In one spot, a couple takes a bubble bath with a dog named Pebbles.

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