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IDEA: PETA's new ad manages an uncanny trick. It frames a harrowing problem, and at the same time literally embodies the solution.
The problem is the use of chimpanzees and other apes in ads and movies. "You're always assured that no animals were harmed, so you feel good about it," said Toygar Bazarkaya, executive creative director at BBDO New York. "The thing you don't know is these animals are beaten and punched and tortured to do what they do.