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Pet Supplies Plus wants a bigger piece of its booming market, and it has tapped Young & Laramore for creative chores following a review.
The independent shop in Indianapolis impressed the retailer with its strategic branding work for clients such as Kraftmaid, Brizo and Schlage. Moving ahead, Y&L's mission is straightforward: develop long-term positioning for the company, which is expanding and competing with larger, better-known chains such as PetSmart and Petco.
Client director of marketing Adam Werder believes Y&L can provide "a cultural and creative launch pad" to help the chain grow from its present size of 330 locations in 26 states.
The shop's first work launches in the spring across traditional, digital, social and out-of-home channels.
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