How the Covid-19 Pet Ownership Boom Has Impacted Pet Brands

Petco, BarkBox, Chewy and The Dodo explain changes they've made

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While inadequate amounts of toilet paper and frozen pizza plague the nation, one shortage has been a welcome sight throughout the coronavirus pandemic: empty animal shelters.

Thanks to both local and national animal shelters across the country urging people to adopt and foster pets, the American Society for the Prevention of Cruelty to Animals and the Association for Animal Welfare Advancement reportedly have not seen an uptick in animal intakes or surrenders at rescues. In fact, they’re seeing the opposite, as those stuck in confinement seek companionship with furry friends.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in