Pesos Lift Pizza Patrón's Profile

The big news last week in the world of Hispanic commerce surrounded Pizza Patrón’s announcement that it would begin accepting Mexican pesos at all 59 stores in the United States. Despite the fact that accepting pesos is not uncommon at many businesses near border towns in Texas, New Mexico, Arizona and California — or that Pizza Patrón is unique because its stores extend as far north as Nevada and Colorado — the real story is not the pesos, but the traction.

Since its announcement Jan.

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