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BOSTON Capping off its first six months in business, Manasian Inc. said it has added Persystent Technology to its roster.
The Tampa, Fla.-based client, a provider of automatic repair and security software for computers, selected the independent agency in Waltham, Mass., to create its overall brand identity, as well as develop its Web site, interactive marketing programs, literature and sales training tools.
There was no review and the client had not previously used an agency.
Manasian was tapped based on the relationship of founder and CEO Jean Manasian with client CEO Ray Weadock.
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