Perspective: Into the Wood

Timber has been around longer than humans. But even the most common commodity needs a little branding

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The Saxons of the second century have been credited as having built the first houses made of wood. These Germanic tribesmen were also the first to lay hewn planks down over packed earth, hence creating the first hardwood floors. By all accounts, the idea was a good one. Over 1,000 years later, we're still using wood for our walls and floors. In fact, 90 percent of U.S. homes are built with wood.

So why would it be necessary to advertise it? As it turns out, there are two answers to that question–each as different as the two advertisements here.

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