Perspective: Stick It to Me

Six decades ago, vaccines were considered a miracle. Today, they still are—but that hasn't made them any easier to advertise

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you settled down at the kitchen table with the Saturday Evening Post in 1947, there’s a good chance the ad at right would have sent chills down your spine. It wasn’t because of the close-up shots of the purple-dyed microscope slides, nor the odd picture of the man in the face mask stabbing chicken eggs with a syringe.

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