Perspective: Soaking It In

When a brand manages to stay in business for a century or more, it’s often because the agile R&D guys keep the core product up to date. But sometimes the opposite approach works better. The product can stay pretty much the same for decades, while it’s the marketing that remains au courant. A textbook example: paper towels—specifically, the advertising from Scott Products shown here.
     Paper towels actually entered our lives not because people were messy but because they were paranoid.