Perspective: Permanent Waves

The marketing symbiosis between stars and shampoo has endured for six decades

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Successful advertising is often a case of improving on a formula that someone else—like it or not, usually another brand—came up with long before you. Swap out whatever details you want, but someone had to be the trailblazer. Case in point: selling women’s shampoo—or, more specifically, paying famous women to sell women’s shampoo to ordinary women.

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