Perspective: Message in a Bottle

Men's cologne ads have always been about sex on some level

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For a long time now, the advertising of men’s colognes has featured two key ingredients: men, plus that universally presumed (if not scientifically proven) wisdom that a nice-smelling fella’s going to get the ladies. But while these two components can be found in the cologne ads on these pages, the ads themselves are nothing alike.

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