Perspective: The Cents of Smell

Helpless husbands used to buy their wives perfume at the local drugstore. They’d better not try that today

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In 1961, the most popular car in the nation was a Chevrolet, French fries passed for ethnic cuisine, and a mere 4 percent of Americans vacationed in Europe. So imagine the plight of the typical, suburban, Darrin Stephens-type husband when it came to his wife’s birthday or his wedding anniversary: clueless.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in