The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
The first advertisement for tobacco appeared in 1789. It ran in a New York newspaper and was paid for by the Lorillard Tobacco Co. Exactly 186 years later, Lorillard introduced a cigarette brand called Newport. To this day, that brand—with yearly sales around $5 billion—trails only the mighty Marlboro.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in