Personal Foul, Shaquille O'Neal

When the Shaq Attack became the Shaq Evac (star center Shaquille O’Neal bailed from the Lakers and headed to the Miami Heat last week), he left the city of Los Angeles littered with 33 Clear Channel billboards that seem to mock his former fans and former radio home. The Xtra Sports 690/1150 AM ads, done in-house, feature a gigantic closeup of the 7-foot-1 behemoth with the words “My city. My station. Just listen.”

Says Don Martin, program director and station manager: “We’ve contemplated a bonfire downtown, but we don’t think the city would be so happy about that.”