Experiential Marketing

Personal Care Brand OGX Takes Over a Car Wash to Introduce New Products

Parent company Vogue International sees value in contactless experiential marketing

The brand took over 1907 Car Wash in Los Angeles on Feb. 5.OGX
ian.zelaya
By Ian Zelaya

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Drive-thru activations remain the safest way for brands to engage potential customers in person during the pandemic. To launch a new product line, personal care brand OGX took its products out of the bathroom and into a car wash. 

The Vogue International-owned shampoo and body wash brand took over 1907 Car Wash in Los Angeles on Feb. 5 to introduce customers to three new collections. The experience was free and open to the public and, naturally, required guests to stay in their cars and wear masks. 

Hanan

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Recommended articles