Person Joins Mullen To Run Direct, New Media

Hiring of Former Hill, Holliday Exec Is Precursor to Bigger Initiative
BOSTON–The executive who set up the interactive unit at Hill, Holliday, Connors, Cosmopulos has joined Mullen in a new post that oversees direct marketing and new media initiatives.
Rich Person, 48, is believed to be the first of what sources described as a new senior-level management team being brought in to build Mullen’s integrated marketing capabilities, with an eye toward buying an independent direct marketing agency.
Mullen president Joe Grimaldi last week alluded to “major initiatives” the agency would soon be embarking on, but he would not elaborate.