Persil’s Fourth Consecutive Super Bowl Ad Will Once Again Feature ‘The Professional’

The brand's character will be back for the Big Game

DDB New York will handle creative for the spot. Persil ProClean

Persil ProClean is returning to pro football’s biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing, to the Super Bowl on Feb. 3 on CBS.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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