Perrier to Start Iced Tea Sampling Effort

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NEW YORK – The Perrier Group will begin sampling its new Celestial Seasons brand of ready-to-drink iced teas later this month in four states where the new entrant to the booming ready-to-drink iced tea market is widely available. Sampling outside of retailers and ‘point-of-sweat’ athletic events starts July 26 in Dallas, Denver, Houston, Miami, San Francisco and Tampa – six of the 15 markets where TV, radio and outdoor ad support broke in mid-June and will continue through mid-October.

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