Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO — The Perrier Group of America has launched a new Web site, Perrier.com/USA, that the Greenwich, Conn.-based company is touting as the “ultimate place to be for 20 to 30-somethings online.”
Created by i-shop Byte Interactive, in South Norwalk, Conn., the site attempts to reach a younger, more savvy and sophisticated market, offering tips on such topics as where to be seen, what to wear and how to throw a killer party.
“We worked in lockstep with Perrier from the planning stage to the launch date,” said Michael LeBeau, founder and CEO of Byte Interactive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in