Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Agency won the business following a review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand. 

Deep Focus will be in charge of all content and brand assets; some of its duties will include creating digital ads and managing the brand's social media presence. Pernod Ricard expects to spend between $3 and $5 million in media for the burgeoning tequila brand. 

The New York-based digital shop landed the business after a review in which there were five agencies pitching.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in