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NEW YORK Spirits distributor Pernod Ricard has launched a global media review, according to sources.
The competition begins slightly less than two years after Aegis Group’s Carat won media chores in the U.S., where the client spends $55 million annually on ads, according to Nielsen Monitior-Plus. Pernod’s estimated annual global media spend is $200 million.
Since the U.S. review, Pernod has acquired additional companies, and the client now claims to be the world’s second-largest distributor of wines and spirits behind competitor Diageo.
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