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Fresh printwork from Perich + Partners for the harman/kardon and Infinity brands of audio equipment are set for spring rollouts.
A series of three ads for each brand, linked by similar graphic design, will break in March and April issues of magazines, with new spots through June in an effort that will continue throughout the year, said Dan Sygar, associate creative director at the Ann Arbor, Mich. agency.
The harman/kardon ad breaks in the April issues of magazines, including Esquire, Wired, Money, T3, Sound & Vision, Home Theater, and Audio Video Interiors.
The Infinity ads are scheduled for March issues of magazines including New York Times Magazine and Cigar Aficionado, and in April issues of Stereophile, Audio Video Interiors, Absolute Sound, and Home Theater.
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