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Chicken is slashed with a chainsaw, launched in the air from a grinder and manhandled in a glass box in Lowe Lintas & Partners’ new campaign for Perdue Farms, thanks to gizmos such as the Chain Carver, Nuggetizer and Chicken Tank.
But wait, says company chairman Jim Perdue — why not just buy Perdue chicken? That’s the story line that unfolds in three new TV spots by the New York shop’s creative group heads Simon Bowden and David Lowe.
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